Corporate Profile - Instyle Contract Textiles

INSTYLE has earned the reputation for innovative design, reliability of supply, high-performance textiles, client technical support and significantly its commitment to the promotion of environmentally sustainable textiles.

INSTYLE's Background
INSTYLE was established in 1987 by Michael Fitzsimons, the owner and current CEO. Since its inception, INSTYLE has grown to become the leading Australasian Contract Textile supplier based upon high quality design and excellent service.

Ultimately the true strength of INSTYLE is our committed and professional staff and the long-term partnerships established with suppliers and clients alike.

INSTYLE USA
INSTYLE has been operating and promoting contract textiles across the US for the past two years. Our company Headquarters are in San Francisco, with offices in Los Angeles (CA), Seattle (WA), Portland (OR), Phoenix (AZ), Chicago (IL), Boston (MA), New York (NY), Washington DC, Atlanta (GA) and Miami (FL).

INSTYLE's Management
Robert Scarf is Vice President of INSTYLE and is responsible for the marketing and promotion of our textiles.

Robert has 20 years experience in the Contract Textile and Interior Design industries. Apart from his wealth of knowledge, Robert brings true passion and enthusiasm to the business.

INSTYLE's Sales Network
INSTYLE has appointed 12 sales professionals to market our textiles throughout 29 of the 50 states in the union. These independent representatives are like-minded professionals with a passion for high-quality design, conduct themselves in an ethical manner, are concerned with environmental issues and are also well-respected members of the design community.

INSTYLE's Product Range
INSTYLE'S upholstery range is manufactured from 100% wool or high wool content, produced in Australia and New Zealand.

Our collection comprises 26 Designs spanning over 280 colors across a range of dobby and jacquard textiles in piece and yarn dyed qualities.

LIFE Textiles® is a new Environmentally Sustainable textile range from INSTYLE which has been in development for over 5 years in collaboration with Woolmark Americas.

New ranges will be added to the LIFE Textiles® collection. The initial range BALANCE upholstery is 100% Australian wool and has a coordinating multiuse - upholstery and wall paneling textile range named SOURCE (both of which are regarded as an important innovation) will be released at Neocon in Chicago in June 2004. ORGANIC LIFE will be the next release under the LIFE Textiles® banner and will also be showcased at Neocon 2004. These textiles are designed to have minimal environmental impact at every stage of their lifecycle.

The use of rapidly renewable 100% Australian/ New Zealand wool is integral to achieving this goal.

As well as being produced under a low impact manufacturing protocol, LIFE textiles® are durable and can also positively influence indoor air quality by removing prevalent indoor air contaminants known as VOCs. Further more only wool-rich contract textiles can be accepted for reuse and recycling.

Our textile designers are designing new collections up to 2 years in advance and in 2004 we plan to launch 7- 8 new patterns and collections.ACT Standards

INSTYLE is a member of the American Association for Contract Textiles (ACT) every one of our textiles has been tested to and exceeds the ACT performance guideline minimum standards.

Specification sheets for every textile are available on our website www.instylecontracttextiles.com

INSTYLE's Target Markets
Our textiles have applications across Corporate Office, Government, Major Buildings, Hospitality, Health Care, Education, Stadia, and Transportation Interiors.

INSTYLE's Design Resources
The unique designs and colorations are developed in our Sydney Design Studio where our designers create contemporary, sophisticated and high performance textiles.

INSTYLE has invested in excess of $600,000 in the establishment of the INSTYLE Design Studio which is equipped with `state-of-the-art' computer facilities. The studio has sophisticated Macintosh computer workstations and utilises desktop publishing and the latest textile design software from the UK.

The AVA cad cam software is specifically developed for use in designing both jacquard and dobby woven textiles as well as printed textile designs. This facility enables us to scan in artwork, manipulate this source material in many various ways, and develop the concept into a design which can be put into repeat and translated into woven simulations.

The studio also has a 24 shaft hand loom which is interfaced with the Design Studio computer network and is used for the development of dobby woven designs.The advantage of these facilities is twofold, firstly our design studio concentrates on the development of a unique INSTYLE handwriting and secondly, we offer clients extremely quick, custom-sample turnaround for special projects.

Stock Support
At any given time INSTYLE has approximately 150,000 yards of fabric available to support our customers requirements.

Customer orders will be available with a lead time of 5-7 days and often sooner.

INSTYLE's partner mills have been selected for the quality of their product, reliable delivery service and importantly the employment of a Low Impact for the Environment Manufacturing Strategy.

If a textile is not in stock, it is generally able to be manufactured within a 3-5 week period, depending upon the textile design.

Technical Support
INSTYLE's Product and Quality Manager, Louise Cramp, holds an Honours Degree in Textile Technology from the University of NSW. Louise's previous experience includes technical management of a textile manufacturing plant located in Sydney.

Due to the high profile INSTYLE enjoys within the wool textile, manufacturing industry, INSTYLE was appointed an IWS (International Wool Secretariat) Key Partner. The IWS have invited a small number of textile companies worldwide to be involved in their Key Partner program.

As a Key Partner, INSTYLE has access to all new product and technical developments and receives priority technical and testing assistance which INSTYLE in turn offers to our clients on custom projects and the development of unique textiles. A good example of this assistance has been the development of
a slash-resistant textile for the rail industry.

Quality Assurance
INSTYLE has implemented and maintains a Quality Assurance System.

INSTYLE is currently in the process of implementing an Environmental Management System.

INSTYLE Success Stories
INSTYLE has an impressive list of clients including Qantas Airways and Sydney Olympic Stadium.

Over the last two years INSTYLE has supplied contract textiles for projects such as Genentech, Chevron Texaco, Westin Hotels, Hard Rock Hotels, Four Seasons Hotels, Bellevue Library (WA), Macromedia, Washington Mutual Bank, California Pacific Medical Centre, Design Within Reach

INSTYLE designed the interior textiles for Qantas Airways and Aerolineas Argentinas including the First, Business and Economy class upholstery, curtain and cabin blankets for the International and Domestic fleet.

INSTYLE also developed a unique water, fade and rot resistant, upholstery fabric which was used to upholster seating for over 800 VIP outdoor seats in the Sydney Olympic Stadium.

INSTYLE has supplied textiles for the interior fit outs for international companies such as Merrill Lynch, American Express, Citi Bank and News Corporation.INSTYLE's Ethics and environmental policies

INSTYLE is an ethical and socially responsible company. INSTYLE has a fulltime Environmental Officer whose role it is to work within the company on its own recycling systems, on the development and sourcing of new fibres and products, working with external companies in all steps of the processes of environmental sustainability, policy making and implementation and monitoring of new processes.

INSTYLE'S ethics and environmental policies are based on the following principles:
• Extending product lifespan to achieve ecological sustainability and long-term value for money.
• A product collection manufactured from 100% wool or high wool content because of the environmental benefits of wool including its low impact on the environment in manufacturing, its long useful lifespan and at the end of its useful life wool can be recycled or if disposed of will biodegrade.
• The use of recycled packaging materials for transportation of products.
• Publication and reinforcement by INSTYLE of Company Profiles, Quality Assurance,
• Environmental Protection Policy and statements of Ethics to promote integrity, trust and mutual respect.

For further information please contact INSTYLE CONTRACT TEXTILES Inc

t 415 515 9851     f 415 788 0947
e esales@instylecontracttextiles.com